B2B SaaS Sales Consulting in Europe for Scalable Growth
We help B2B SaaS companies expand faster in Europe with proven sales consulting, go-to-market strategies, and expert training programs.
Since 2018, SaaS.eu.com has supported 100+ startups and scale-ups in building predictable pipelines, entering new markets, and optimizing sales channels.
Whether your domestic growth has plateaued or you want to explore international opportunities, our team of SaaS sales experts provides the frameworks, local insights, and hands-on guidance you need to achieve sustainable revenue growth.
Scaling struggles we encounter a lot:
No repetition, no retention.
If you do not build a cadence of coaching and manager-led reinforcement, almost all training value evaporates. A one-off workshop equals wasted budget and reps who revert to bad habits.
SaaS & AI selling is its own sport.
Unlike med-tech or insurance, SaaS deals have global competition on day one, involve many non-executive stakeholders, and hinge on long-term adoption to avoid churn. Generic sales advice misses these nuances and drags win rates down.
Modern tailored training
Stop accepting forgotten workshops and outdated slides. Equip your team with a program built for the realities of modern SaaS sales that is tailored to your company.
Without training, you miss out on 75% of your sales results potential. Scalable SaaS & AI-Sales training programs aren’t optional - it’s how you stop revenue leaking from your pipeline.
Most sales content is stuck in 2018. Tactics that once felt clever, have been copied to death. When trainers recycle old playbooks, buyers tune out and deals stall. Reps need fresh insight into why modern buyers act the way they do and how today’s market forces reshape every conversation.
Services
Formed with 10 years experience in the SaaS market, 80+ clients and 2 successful co-founded companies the following services have helped many B2B SaaS companies grow. For other requests, please just contact us below.
B2B Sales Consulting & Fractional Leadership
Tech companies need more than advice - they need execution. Our B2B sales consulting combines strategy with hands-on leadership to design scalable processes, co-sell, and build predictable growth. With experience across 100+ firms, we help European B2B Tech teams shorten cycles and align go-to-market strategies for scale.
About me
Building Scalable Sales for SaaS Growth
I was in the founding team or co-founder of four companies and took care of increasing sales efficiently, by building scalable sales processes and capable teams. These companies are still doing great, employing more than 500 employees (added together).
My heart is in the creative and challenging part of helping companies find a product-market fit in unknown markets and sales channels, which requires a builder mentality.
I can draw from experience, but am humble enough to understand that every company requires its own approach to finding PM Fit.
100⁺
Clients since '18
2
Successful
companies
setup
10⁺
Years in SaaS
Sales
2
Less successful
companies
setup
Our Mission
We build scalable and winning GTM processes for SaaS companies in unchartered territory (markets, channels etc.) but taking full ownership of the process as a true entrepreneur.
Expert Team
Led by a Nils with deep experience in SaaS sales, finding product-market fit and international expansion, our consultancy brings proven frameworks, hands-on guidance, and a passion for early-stage scaling to every venture we support. Dependent on the case a vetted group of experts assist to make each project a success.
Case Studies
Proven Results for High-Growth SaaS Companies
Explore how we drive SaaS growth.
Commercial Customer Success transformation at Teamleader
TeamleaderCRM (211 FTEs, Ghent) tasked its Customer Success team with owning upsell and renewal targets, causing anxiety due to lack of commercial skills. Nils designed and delivered tailored CS training and embedding sessions for 23 CSMs, resulting in higher confidence in commercial conversations, an NPS of 78 (9.05/10), being on track to exceed upsell targets by 20%, and implementing new onboarding, nurture, and upsell structures.
Professionalising sales structures at Trengo
Igo Trampe, Co-founder of Trengo, shares that Nils professionally trained and coached their young sales team in under four months, establishing best practices, supporting the hiring of new team members and a CCO, and helping the team grow into true sales professionals before seamlessly handing over responsibilities.
Sales
Sep 5, 2025
The Limits of Sales Influence on Success
I hesitated for a long time to write this article, as it sounds like an excuse and finger-pointing. I think most sales leaders would be...
Management
Sep 5, 2025
The Middle Management Paradox That's Blocking Your AI Adoption
Middle managers were asked to make most purchasing decisions on new tech (SaaS) in the last decades as tech got cheaper. Now they are...
FAQ
Everything You Want to Know
Find answers to common questions here:
No, I am afraid that I don't do 1on1 coaching. I do, however, coach clients or executives as part of larger consulting agreements to ensure alignment and correct hand-overs.
For expansion projects, we typically work with companies between 50 - 250 FTEs, which ensures a certain domestic product-market fit that we can build on.
For sales process design projects and general interim requests the employee threshold can be lowered, but then I ideally work with venture-backed startups.
Our direct hands-on expansion expertise covers DACH, Benelux, Nordics and France. However, other European markets are also in scope through close alignment with local market experts. We tailor go-to-market strategies based on regional buyer behavior, legal requirements, and cultural nuances.
- We don't cold email
- We always require a human in the loop for all outgoing messages
- Calling is always part of the outbound sequence
- We start by mapping out & assessing the messaging, pains, personas from scratch
- We train your team to become good in outbound sales
There’s no commission-only resale option. Our Market Entry & Resell model combines proper localization and playbook development—which your team can later reuse—with hands-on resale execution to fully de-risk market entry. These components go far beyond a simple sales commission setup.
We believe that every new market requires re-establishing product–market fit. Relying on the success of your home market to justify a commission-only model simply doesn’t hold up.
Contact
Let’s Start the Conversation
We would love to hear from you.
SaaS.eu.com, Amsterdam, The Netherlands
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