B2B SaaS Sales Consulting in Europe for Scalable Growth
We help B2B SaaS companies expand faster in Europe with proven sales consulting, go-to-market strategies, and expert training programs.
Since 2018, SaaS.eu.com has supported 100+ startups and scale-ups in building predictable pipelines, entering new markets, and optimizing sales channels.
Whether your domestic growth has plateaued or you want to explore international opportunities, our team of SaaS sales experts provides the frameworks, local insights, and hands-on guidance you need to achieve sustainable revenue growth.
Scaling struggles we encounter a lot:
Commitment — the Cash-Drain No One Wants to Fund
Pulling cash from a profitable market to fund an unproven one hurts. Without firm C-suite buy-in, budgets get cut when early revenues lag.
Playbook Building — the Grind You Can’t Skip
New markets start at zero. Messaging fails, channels flop, win-rates crater. If your team only knows scale-stage optimization, they’ll drown. You need operators who’ve built GTM from scratch or pay for a costly education.
Local Know-How — the Culture Traps That Kill Deals
Address a German CEO informally and you’re dismissed. Push in France before July and no one’s there. Skip the Spanish CEO and the deal dies. Misread one cue and months of pipeline vanish. Local insight isn’t a luxury, it’s the price of entry.
When domestic growth plateaus and you’re scraping for leads, it’s time to look abroad - yet 80 % of international expansions flop.
For every successful internationalisation effort, four companies will have failed. To expand your SaaS internationally, it takes:
Services
Formed with 10 years experience in the SaaS market, 80+ clients and 2 successful co-founded companies the following services have helped many B2B SaaS companies grow. For other requests, please just contact us below.
About me
Building Scalable Sales for SaaS Growth
I was in the founding team or co-founder of four companies and took care of increasing sales efficiently, by building scalable sales processes and capable teams. These companies are still doing great, employing more than 500 employees (added together).
My heart is in the creative and challenging part of helping companies find a product-market fit in unknown markets and sales channels, which requires a builder mentality.
I can draw from experience, but am humble enough to understand that every company requires its own approach to finding PM Fit.
100⁺
Clients since '18
2
Successful
companies
setup
10⁺
Years in SaaS
Sales
2
Less successful
companies
setup
Our Mission
We build scalable and winning GTM processes for SaaS companies in unchartered territory (markets, channels etc.) but taking full ownership of the process as a true entrepreneur.
Expert Team
Led by a Nils with deep experience in SaaS sales, finding product-market fit and international expansion, our consultancy brings proven frameworks, hands-on guidance, and a passion for early-stage scaling to every venture we support. Dependent on the case a vetted group of experts assist to make each project a success.
Case Studies
Proven Results for High-Growth SaaS Companies
Explore how we drive SaaS growth.
Commercial Customer Success transformation at Teamleader
TeamleaderCRM (211 FTEs, Ghent) tasked its Customer Success team with owning upsell and renewal targets, causing anxiety due to lack of commercial skills. Nils designed and delivered tailored CS training and embedding sessions for 23 CSMs, resulting in higher confidence in commercial conversations, an NPS of 78 (9.05/10), being on track to exceed upsell targets by 20%, and implementing new onboarding, nurture, and upsell structures.
Professionalising sales structures at Trengo
Igo Trampe, Co-founder of Trengo, shares that Nils professionally trained and coached their young sales team in under four months, establishing best practices, supporting the hiring of new team members and a CCO, and helping the team grow into true sales professionals before seamlessly handing over responsibilities.
Sales
5 Sept 2025
The Limits of Sales Influence on Success
I hesitated for a long time to write this article, as it sounds like an excuse and finger-pointing. I think most sales leaders would be...
Management
5 Sept 2025
The Middle Management Paradox That's Blocking Your AI Adoption
Middle managers were asked to make most purchasing decisions on new tech (SaaS) in the last decades as tech got cheaper. Now they are...
FAQ
Everything You Want to Know
Find answers to common questions here:
No, I am afraid that I don't do 1on1 coaching. I do, however, coach clients or executives as part of larger consulting agreements to ensure alignment and correct hand-overs.
For expansion projects, we typically work with companies between 50 - 250 FTEs, which ensures a certain domestic product-market fit that we can build on.
For sales process design projects and general interim requests the employee threshold can be lowered, but then I ideally work with venture-backed startups.
Our direct hands-on expansion expertise covers DACH, Benelux, Nordics and France. However, other European markets are also in scope through close alignment with local market experts. We tailor go-to-market strategies based on regional buyer behavior, legal requirements, and cultural nuances.
- We don't cold email
- We always require a human in the loop for all outgoing messages
- Calling is always part of the outbound sequence
- We start by mapping out & assessing the messaging, pains, personas from scratch
- We train your team to become good in outbound sales
While our solutions are broadly applicable to B2B SaaS companies, we are not the best fit for businesses in heavily regulated industries like defense contracting or those lacking digital infrastructure. 12m+ sales cycles and 250k ACV+ deals also don't necessarily fall into my scope, as sales volumes are mostly to little and speed is too slow to show progress as an expensive consultant. We also do not support B2C models.
Contact
Let’s Start the Conversation
We would love to hear from you.
SaaS.eu.com, Noordeinde 95, 1141AJ Monnickendam
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